Killer Web Content

Small Biz Technology:

Gerry’s book helps you design a web site that is for your readers (as Gerry calls them) - those you want to buy from you (or take some other action).

In reading Killer Web Content you’ll come to understand that the KEY to web site success is “carewords”. Web readers scan and often times go to a web site for the information they need - real fast.

A “careword” helps them get to the tasks and actions they want quickly.

In his book he illustrates how if you consider who your web site reader by assigning two or three “reader types”, and ensure you always design for them you will always be on the right track.

What should you know about your reader types? name, face, place (where they live), history about them, and three or fewer major tasks that they come to the website to complete.

To write killer Web content, you must accept three things:

1. Your customers focus on their own needs and those of their family and loved ones.

2. Making your customers feel special means under-standing what they really care about.

3. What they really care about can sometimes be the opposite of what you really care about.

Photo by A&C Black.